Arkansas

The Natural State

Hillbilly etymology: likely a term that combined “hill folk” with the Scottish word “billie” which meant friend or companion.

We’ll own that.

Home to diamonds, river valleys, natural springs, white-tailed deer, Walmart and Bill Clinton — Johnny Cash was born here, and Hemingway wrote Farewell to Arms here. We have a rich heritage deep in our landscape and a folksy spirit deep in our souls.

We celebrate what makes our state one of the best…it’s RURAL. It’s outdoorsy. It’s the Natural State.